Privacy Policy

1. Introduction

TR7 ("we", "us", or "our") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.tr7.com, use our products and services, or interact with us. We process personal data in accordance with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable data protection laws.

2. Data Controller

The data controller responsible for your personal data is:

3. Data We Collect

We collect and process the following categories of personal data:

Information You Provide

• Contact information (name, email address, phone number, company name)
• Account credentials (username, password)
• Communication data (inquiries, support requests, feedback)
• Professional information (job title, industry, company size)
• Payment information (processed through secure third-party payment processors)
• Financial information (processed via secure third-party payment processors)

Information Collected Automatically

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, time spent, click patterns)
• Location data (country, region based on IP address)
• Cookie and tracking technology data (see our Cookie Policy for details)

4. How We Use Your Data

We use your personal data for the following purposes:

• To provide, maintain, and improve our products and services
• To process transactions and send related information
• To respond to your inquiries and provide customer support
• To send marketing communications (with your consent)
• To analyze usage patterns and improve user experience
• To detect, prevent, and address technical issues and security threats
• To comply with legal obligations and protect our rights
• To conduct research and development for new features
• To fulfill our contractual obligations

5. Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Consent: When you have given explicit consent for specific processing activities
• Contract: When processing is necessary for the performance of a contract with you
• Legal obligation: When we are required to process data to comply with laws
• Legitimate interests: When processing is necessary for our legitimate business interests, provided these do not override your rights
• Necessity of data processing for the legitimate interests of the data controller, provided that it does not harm the fundamental rights and freedoms of the data subject
• Necessity of data processing for the establishment, exercise, or defense of a right

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and track information about your activity on our website. These technologies help us analyze website traffic, personalize content, and improve your experience. We use analytics services including Google Analytics, Leadfeeder, and HubSpot.

View our full Cookie Policy

7. Data Sharing and Disclosure

We may share your personal data with:

• Service providers who assist us in operating our website and services
• Business partners for joint marketing or service offerings (with your consent)
• Legal authorities when required by law or to protect our rights
• Professional advisors including lawyers, auditors, and insurers
• Potential buyers in the event of a merger, acquisition, or sale of assets

We do not sell your personal data to third parties.

8. International Data Transfers

Your personal data may be transferred to and processed in countries outside your country of residence, including countries that may not have the same level of data protection laws. When we transfer data internationally, we implement appropriate safeguards such as Standard Contractual Clauses approved by the European Commission, or rely on adequacy decisions, to ensure your data is protected.

9. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. The retention period varies depending on the context and our legal obligations. When data is no longer needed, we securely delete or anonymize it.

10. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right to access: Request a copy of your personal data
• Right to rectification: Request correction of inaccurate data
• Right to erasure: Request deletion of your personal data
• Right to restrict processing: Request limitation of processing
• Right to data portability: Receive your data in a structured format
• Right to object: Object to processing based on legitimate interests
• Right to withdraw consent: Withdraw consent at any time
• Right to lodge a complaint: File a complaint with a supervisory authority
• To request compensation for damages suffered as a result of unlawful processing of your personal data

To exercise these rights, please contact us at privacy@tr7.com. We will respond to your request within 30 days.

11. Data Security

We implement appropriate technical and organizational security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, regular security assessments, and employee training. We are ISO 27001 and SOC 2 Type II certified, demonstrating our commitment to information security best practices.

12. Children's Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child without parental consent, we will take steps to delete that information promptly.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website with a new effective date. We encourage you to review this policy periodically.

14. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact our Data Protection Officer: